With over 90 years of distinguished quality and perfection, the koueider family began in a small area in old Damascus called al midan square.
Mohamed Selim Koueider had an idea to create a new kind of oriental sweets and pastries. In 1926,he took his dream to Egypt. Only two years later , in 1928, this dream became a reality when Mohamed Selim Koueider opened his first shop in downtown Cairo.

It wasn’t long befor this unique idea Aourished into the world-renowned Koueider sweets. The tradition was passed on to Mohamed Selim’s son, Rashid Koueider , where he opened branches in heliopolis., zamalek and Maadi called Mandarine Kouider.