- Our History
- Our Values
- Our Future
With over 90 years of distinguished quality and perfection, the Koueider family began in Al Midan Square in old Damascus. Mohamed Selim Koueider had an idea to create a new kind of oriental sweets and pastries. In 1928, this dream became a reality and the first shop was opened in Central Cairo. It wasn’t long before this unique idea flourished into the world renowned Koueider Sweets.
The tradition was passed on to Mohamed Selim’s son, Rashid Koueider who opened branches in Heliopolis, Zamalek and Maadi called “Mandarine Koueider”.
With the expertise of his father, Rashid Koueider continued creating the finest oriental sweets and introduced special kinds of products such as Chocolate dates, Turkish delights with double cream and Basbousa that Mandarine Koueider became distinguished for.
Today, Rashid sons, Khaled and Omar Koueider uphold this famous tradition of their father’s maintaining the excellence and and fineness of their sweets in which they take proud for while introducing today’s Mandarine Koueider Cafes and Restaurants.